• Part 3 of Sympathy for the Devil: The Plight of the Record Industry is up. scrivener looks at the various reasons “experts” cite for the problems of the recording industry and the solutions they have proposed.
• You can hear me blather on about DJ Edna and the future of the music industry on the First Crack Podcast (hint: it has something to do with digital distribution). I haven’t listened to it yet because, well, it’s my voice and I’m not a rock star. So, if you happen to listen, let me know how I sounded in the comments.
• DJ Edna was written up on the Minnov8 Blog.
• I’ll be giving a presentation on developing DJ Edna with Django to the Ruby Users of Minnesota meeting on March 31, 2008.
• After some brainstorming regarding payment models, I’ve begun another refactoring (this is #4) of the DJ Edna store application. This work is aimed at making the payment model less like a traditional “pay-first” web store and something closer to “bill me later.” I’ll blog more about this new functionality in a future post.
• Two bands, Scatic and Homo Jenkins, have recently contracted with djedna.com to build and host DJ Edna powered web sites.

Part 1 is a prologue to his arguments and starts off by quoting at length from a recent speech by longtime U2 manager, Paul McGuinness where he lays out a dreadful future “solution” for the industry that consists of ISPs spying on user’s activities and becoming the copyright cops. I think scrivener makes an astute observation about the initial sentence from Mr. McGuinness speech:

What I’m trying do here today is identify a course of action that will benefit all: artists, labels, writers and publishers.

Hmmm, who’s missing from that list of interested parties? I won’t spoil scrivener’s answer, go read the post.

Part 2 begins the meat of his analysis. This part laments the fact that the industry has never considered the fan in any of their calculations. In fact, some corners of the industry actually write off all fans as thieves that artists must be protected from.

Check out the series. It’s a very well thought out and written opinion piece that puts the DIY ethic in stark contrast to the big label way of doing things.

1. Full disclosure: I am participating in an interview with the Phree Musiqe Blog about DJ Edna today

Although I’m not finished, I would classify this as a must read for any DIY artist. It’s already inspired some great future feature ideas for DJ Edna.

You can also find it at amazon.com.

He has written an excellent narrative of how a band is lulled into acceptance of an artist-unfriendly contract by record labels. It lays out in a spreadsheet where all the “hidden costs” add up to the band making “about 1/3 as much as they would working at a 7-11.” Oh, and they no longer own their own creative copyrights which means that if their music succeeds on the long tail, they’re out of even more money that would have been theirs had they had the guts and initiative to DIY.

With emerging artist-friendly software (like DJ Edna), the commoditization of hosting and credit card processing services, coupled with Moore’s Law, there’s really no reason this kind of tragedy needs to happen anymore.

The music industry game has changed forever in favor of the independent artist. Some day we’ll look back on the old recording industry business model in the same way we look back on how the meat processing industry was run at the turn of the century. The next generation of artists will simply shake their heads and wonder how the need to distribute small plastic discs ever led to such industry greed and artist misery.

So, what’s the moral of the story? Just distribute your own material yourself (using something like DJ Edna). If someone is ripping you off to the degree that you should do something about it, you’ll know (because if you don’t, chances are it wasn’t popular enough to matter anyway) and be able to hire a lawyer to go get your money. Or, for free, you can publicly shame the violator on your artist blog.

As with all things in life, fear can make you do silly things.

Instead, I believe that the inevitable change in the industry has to start with the artists themselves. No changes in law are necessary for artists to simply deny giving major labels artistic copyrights to protect in the first place. The music industry won’t change until the artists themselves decide to change it. After all, the artists are the most powerful force in the industry, not the labels. The major labels simply parasite off that forfeited artist power and use it for their own ends.

“As I’ve said before, a good sign of a dying industry that investors might want to avoid is when it would rather litigate than innovate, signaling a potential destroyer of value. If it starts to pursue paying customers — which doesn’t seem that outlandish at this point — then I guess we’ll all know the extent of the desperation. Investor, beware.”

One more lesson for independent artists — don’t sue the fans that are giving you money.

If you’re not interested in reading, the short version is that CD sales are down and digital sales are up.  So, if you’re looking at using DJ Edna to digitally distribute your music (and you must be if you’re reading this), you’re on top of industry trends.  Grats.