February 2008

Over on the Phree Musique Blog¹, scrivener (a friend and also the genius behind SpiritOfSalt and the Song A Day project) has started a multi-part analysis of the disintegration of the “record industry.” In keeping with his honorary, self-appointed title as “visionary” he eloquently and completely lays out a little history and the opportunities the industry missed in their zeal to keep their “plastic disc” retail business model viable.

Part 1 is a prologue to his arguments and starts off by quoting at length from a recent speech by longtime U2 manager, Paul McGuinness where he lays out a dreadful future “solution” for the industry that consists of ISPs spying on user’s activities and becoming the copyright cops. I think scrivener makes an astute observation about the initial sentence from Mr. McGuinness speech:

What I’m trying do here today is identify a course of action that will benefit all: artists, labels, writers and publishers.

Hmmm, who’s missing from that list of interested parties? I won’t spoil scrivener’s answer, go read the post.

Part 2 begins the meat of his analysis. This part laments the fact that the industry has never considered the fan in any of their calculations. In fact, some corners of the industry actually write off all fans as thieves that artists must be protected from.

Check out the series. It’s a very well thought out and written opinion piece that puts the DIY ethic in stark contrast to the big label way of doing things.

1. Full disclosure: I am participating in an interview with the Phree Musiqe Blog about DJ Edna today [↩]

I’m only about 40 pages into the book, and I’m vigorously nodding my head as I read. The website may look a little slick, but trust me, this handbook is full of great marketing ideas for the DIY musician. It also covers the basics of the current digital music landscape and has several inspirational stories of successful independent musicians to keep your motivation up.

Although I’m not finished, I would classify this as a must read for any DIY artist. It’s already inspired some great future feature ideas for DJ Edna.

You can also find it at amazon.com.

Mr. Albini is an independent and corporate rock record producer of such bands as The Pixies, The Poster Children, Superchunk, and Nirvana just to name a few.

He has written an excellent narrative of how a band is lulled into acceptance of an artist-unfriendly contract by record labels. It lays out in a spreadsheet where all the “hidden costs” add up to the band making “about 1/3 as much as they would working at a 7-11.” Oh, and they no longer own their own creative copyrights which means that if their music succeeds on the long tail, they’re out of even more money that would have been theirs had they had the guts and initiative to DIY.

With emerging artist-friendly software (like DJ Edna), the commoditization of hosting and credit card processing services, coupled with Moore’s Law, there’s really no reason this kind of tragedy needs to happen anymore.

The music industry game has changed forever in favor of the independent artist. Some day we’ll look back on the old recording industry business model in the same way we look back on how the meat processing industry was run at the turn of the century. The next generation of artists will simply shake their heads and wonder how the need to distribute small plastic discs ever led to such industry greed and artist misery.